Chen Jing: In addition to ice cream, what else is there in the Shanghai Auto Show?

At a press conference of the Chinese EU Chamber of Commerce this week, Chairman Joerg Wuttke asked the media present what he would impressed by the Shanghai Auto Show this year.The reporters have uniquely: "Ice cream!"

The MINI brand owned by BMW in German car company, because it was taken to treat ice cream at the auto show, it was treated differently, and only foreign visitors were free to get the vortex of public opinion.A number of participating car companies have been enthusiastic and promised to send ice cream to everyone, but the organizer quickly banned all booths from sending ice cream.

The bustling ice cream incident, on the Weibo hot search list for many days, once snatched the world's first A -class auto show this year.However, for most car exhibition visitors, the ice cream incident is just an episode.The 10 -day Shanghai Auto Show has more attention whether it is a person in the industry or a foreign man.

On the first day of opening to the public at the auto show, what impressed me most was the popularity of electric vehicles and the rise of Chinese brands.The Chinese electric vehicle brand BYD is facing the BMW booth.The people in the exhibition area are endless. From trial users to live online celebrities, from domestic car owners to travel abroad, people from all walks of life go to check in.

BYD's booth at the current auto show has doubled from the previous session. The three exhibition areas are targeted at different consumer groups.Small electric vehicles also have mid -range cars against Tesla. It also launched a million -dollar high -end off -road vehicle and supercar for the first time.The off -road jeep with a price of nearly 1.1 million yuan "Looking up at U8", it is said that tens of thousands of vehicles were reservations two days after sale.

In addition to BYD, Chinese electric vehicle brands such as Weilai, ideal, Xiaopeng, and Xiaopeng have also released new models to attract large number of visitors to stop.Compared with the domestic electric vehicle exhibition area, Japanese and European and American car companies, especially the traditional fuel vehicle exhibition area, seems a lot deserted.Consumers point out the development direction for the Chinese automobile market through "voting with their feet".

Market research agency data shows that there are currently more than 94 electric vehicle brands and more than 300 models in China. It is the world's most active electric vehicle market.Among the new cars sold by China last year, electric vehicles or plug -in hybrid vehicles were nearly doubled from 2021.In contrast, the sales of fuel vehicles decreased by 13 % year -on -year.

Although the global automotive industry is facing weak demand, Weilai boss Li Bin is optimistic that the proportion of electric vehicles in the Chinese market can increase to more than 40 % this year. BYD also stated at the auto show.The ambition.

In the face of a new force of Chinese cars, the old car companies are waiting.German car companies such as BMW, Marseille, Marseille, and Audi all appeared at the Shanghai Auto Show and released new products. Volkswagen sent the entire board of directors and hundreds of employees to participate in the exhibition, showing their emphasis on the Chinese market.

Toyota, Honda, and Nissan, the "three -year -olds", also displayed the latest electric vehicle products and concept cars at the auto show.Honda announced at the auto show that it stopped launching fuel vehicles in China three years in advance. In order to accelerate the pace of electrification of the Chinese market, Toyota has decentralized power. In the future, Toyota's strategy in China does not have to request the Japanese headquarters and will be directly implemented by the Group China R & D Center.

The sense of crisis of traditional car companies is not worrying.According to data from the German Automobile Association, last year, the market share of German cars in China fell from 24.6%in 2019 to 19.1%, or even lower than 19.9%in 2015.Japanese cars decreased by 10.3%year -on -year in China last year, and the market share also fell 2.7 percentage points to 19.9%.

The fierce competition of Chinese and foreign car companies at the Shanghai Auto Show highlights that even if they have experienced a three -year epidemic impact, the Chinese market still has huge potential and is still changing rapidly.The seemingly loud ice cream incident reflects consumers' attitude towards foreign brands from looking up to a flat -view; and an increasingly fierce price war not only tests Chinese car companies, but also allows the global automotive market to "roll".As BYD Chairman Wang Chuanfu said, in the future, the industry may not be big fish to eat small fish, but "fast fish eat slow fish".

At the press conference of the Chinese EU Chamber of Commerce, Woodke also pointed out that the rapidly changing Chinese consumer demand is driving European companies to make changes.He said that the average age of German customers in Marseille is 53 years old, and China is only 35 years old; Porsche's average age of German customers is 52 years old, less than 40 years old in China, and most of them are female customers.

"In Germany, my father drove the macrocainist, and his son would also drive a macrown place. In China, if consumers are not satisfied with a car's performance, they will change cars next year." Woodker said that Chinese consumers are younger.The brand loyalty is lower, and their demand will become an important driving force for European enterprises for research and development innovation.

As the first large -scale international exhibition to appear as the shift of China's epidemic prevention policy, the popularity of the Shanghai Auto Show and the Canton Fair held earlier is the precursor of the "retaliation recovery" of the exhibition economy. This also allows people to hold it in the second half of the year in ShanghaiThe import expo is more looking forward to.On the other hand, many people infected the crown disease after participating in the auto show, which also caused concerns about the second wave of epidemic.

As the global economic prospects weakened, China, which has been out of the haze of the epidemic, has attracted much attention again.How much vitality will this huge market inject the world economy, what changes to promote various industries, and will it bring new risks?The Shanghai Auto Show is also like a eye -catching ice cream, making people more curious and looking forward to this year.