In response to the problems arising from e -commerce platforms and live broadcasts, the State Administration of Market Supervision and Administration of China will increase supervision and punishment and improve consumer shopping experience.
According to China CCTV News, Gan Lin, deputy director of the State Administration of Market Supervision and Management of China, introduced on Wednesday (April 26) at the press conference of the National New Office that in recent years, the rapid development of e -commerce platforms and live broadcastsWhile providing convenience for consumers, some new problems have occurred.
Gan Lin introduced that during the 2022 "Double 11" period, the Chinese Consumer Association used the Internet public opinion monitoring system to conduct online big data public opinion analysis of consumer rights protection.During the monitoring period, a total of 509,000 negative information of "live sales" was collected. Among them, counterfeit, inferiority, disagreement of goods, and discounts were the main problems.
Gan Lin pointed out that through monitoring data, it was found that the chaos of "rules and difficulties" and "routines gradually fascinating eyes" in e -commerce promotion have improvedIn two aspects: one is that a few merchants have a weak sense of integrity; the other is that the platform does not do enough in improving consumer satisfaction and gain.
He proposed that the General Administration of Market Supervision will focus on strengthening related work from three aspects. First, to clarify and compact platform responsibilities, guide merchants and platform enterprises to strengthen "self -discipline", strengthen integrity and consciousness; The second is to increase supervision and punishment. For new models and new formats such as live broadcasts and goods, we must not only insist on tolerance and prudent supervision, but also keep the bottom line of law to ensure that in the normsConsciousness and risk prevention ability.
For new models such as live broadcast and cargo, Gan Lin made it clear that the platform that was poorly managed and repeatedly occurred, and urged its rectification through interviews, ordered correction, etc.;The anchors and businesses are severely punished according to law, and they are included in the credit blacklist according to the degree of infringement to enhance the effectiveness and deterrence of supervision.
Earlier, a China Consumer Rights Protection Public Opinion Report pointed out that five anchors such as Li Jiaqi and Liu Genghong's live broadcasts and cargo were reflected in false publicity, misleading of product quality and price.
