Meituan on Friday (July 29) released the 2022 China Coffee Consumption Insight Report (hereinafter referred to as the report) showing that the number of Shanghai cafe ranks first in the world.Last month, the number of coffee take -out orders increased by more than 80%compared with the same period last year, and continued to maintain rapid growth. At the same time, a number of local brands rose.
According to the surging news report, the report states that China's coffee market has a broad prospect and the scale of coffee consumption has expanded year by year.Among them, the existing coffee with on -site production and sales as business characteristics is bright.In 2021, the market size of China's current coffee industry reached 8.97 billion yuan (RMB, the same below, Sim, S $ 1.83 billion), an increase of 41.7%over 2020. It is expected that the market size in 2023 will reach 15.79 billion yuan.
Report shows that in addition to first -tier and second -tier cities, coffee consumption is also expanding to third- and fourth -tier cities.Meituan data shows that the number of coffee stores in third -tier cities is the fastest, reaching 19%, higher than 18%and 16%higher than new first -tier and first -tier cities.In terms of coffee takeaway, coffee orders in third -tier cities have increased by nearly two times year -on -year. Coffee orders in fourth and fifth -tier cities have increased by more than 250%year -on -year, and the market development potential is huge.
Shanghai played a "leader" in coffee consumption in the country.The report shows that as of June 30, 2022, the number of Shanghai coffee shops reached 7,857, far exceeding New York, London, Tokyo and other places. It is the largest city in the world.It is a veritable "coffee capital".
Meituan takeaway data shows that the number of orders, transactions, and merchants of Shanghai coffee takeaway ranks first in the country. At 9 am, it is the peak time for coffee takeaway.In 2021, the number of category orders for Meituan Catering Takeaway, the number of coffee category orders increased by 178.7%year -on -year, the first place in many segmented categories.Since June, the Shanghai economy has recovered rapidly, and consumer vitality has also accelerated.In May of this year, the order volume of Shanghai Coffee stores increased by 163.9%from April, and in June, it increased by 5273%.
Meituan data also shows that in June 2022, the number of Shanghai coffee takeaway orders increased by more than 80%compared with the same period last year, and continued to maintain a high speed.
The vast market and rich scenes provide a high -quality development environment for Shanghai Small and Medium Cafe, and also created favorable conditions for the rise of local consumer brands.The report summarizes that domestic high -quality coffee brands such as Manner, Nova Coffee, M Stand, Seesaw, and other domestic high -quality coffee brands originated from Shanghai and gradually moved towards the country.In the first quarter of 2022, 200 new stores from Manner coffee started with a small shop opened together. Excellent cheap coffee was favored by consumers.
In addition, Shanghai is also the city with the highest consumption in Yunnan coffee in China in China, which has driven the high -quality coffee boutique rate of Yunnan. Meituan data shows that as of February 2022, there are 569 merchants selling Yunnan coffee in Shanghai.The year -on -year increased by 848%, and the order volume increased by 713%year -on -year.Among them, takeaway merchants providing Yunnan coffee in 2022 increased by 1084%year -on -year, and the order volume increased by 840%year -on -year.
