Shanghai pastoral salary restaurant management Co., Ltd. issued a terminal terminal announcement announcement on Thursday (July 21) Lady M China Mainland China Mainland China, saying that Lady M brands need to close all existing stores in Mainland China in mainland China,The termination of the operation date was September 10, 2022.It is reported that Lady M may use a direct -operated model to operate stores in mainland China.
According to the surging news report, according to the English press release released by Lady M last Thursday (14th), Lady M has been with the authorized partner Shunshi Park (Shanghai) business operations since entering mainland China in 2017Management Co., Ltd. (hereinafter referred to as "Shunshi Garden") cooperated, and the licensed agreement with Lady M's authorization agreement expired on April 9, 2022, and did not renew the visa.
Lady M Shanghai Nanxiang Impression City Store staff confirmed the above statement and said that because the company and the brand side Lady M's five -year contract expired, at the request of the brand, all stores in mainland China will be closed.
Lady M said in the aforementioned English press release that plans to convert the business into 100%direct business.Lady M CEO Ken Romaniszyn said, "Lady M looks forward to dominating the business in China, and the Chinese market is important to our growth strategy. We will fully invest in our business and continue to follow us in accordance with us.The brand standards to serve customers. "
Romaninsin added:" We are looking forward to developing the Chinese market through concept stores and innovative products. This decision is important to us because this can make us so that this can make us so that this can make us make it because this can make us so that it can make us so that this can make us makeWe maintain the high quality and consistency of global customers to Lady M. "
Lady M's official customer service of China in China said that before September 10, 2022, the balance in the prepaid card in consumer can still go to the store to normalConsumption.If consumers need to refund, they need to register at Lady M online applets and complete the refund within 45 working days after review.
Lady M Shanghai Nanxiang Impression City staff added that before September 10, consumers can come to normal consumption offline, and can be used online and offline.However, the refund business cannot be processed offline.
Public information shows that Lady M is a New York dessert brand. It was founded in 2001 and has more than 50 boutique stores worldwide.Shanghai pastoral salary catering management Co., Ltd. (hereinafter referred to as "pastoral salary company") is an exclusive operator of mainland China authorized by the Lady M brand.Tianyancha shows that 100%of Shunli Park holds a shares of animal husbandry.
First Financial quoted a person familiar with Lady M that the announcement did not rule out a official announcement because the brand party and mainland agency companies had different business philosophy.As the authorized agreement between the two parties expires, the subsequent income division is also placed on the stage. This announcement does not rule out that the game is continued after the two parties continue to communicate.The subsequent Lady M brand may use the direct -operated model to operate mainland China.
Lady M's news of the direct camp is actually windy.On July 14, Bakemag, a vertical media in the United States baking industry, reported that Lady M now plans to transform operations into a comprehensive direct operation.In the past 20 years, Lady M has more than 50 branches around the world. It has now invested attention to the direct -operated strategy of mainland China to strengthen the business in the region and promote more growth.
