"Have you eaten barbecue?"
This is the most common question when the "May 1st" holiday, when the foreign tourists in Zibo met.
Due to the popularity of barbecue, the popularity continued to rise during the May Day Golden Week.However, because of the shortage of supply, many tourists went to Zibo, but could not eat barbecue.Although there are complaints, most tourists still stated in the interview that the trip to feel the fireworks of Zibo and the local personality of the locals, which is the biggest gain.
Zibo is located in the central part of Shandong Province and is a century -old industrial city.There are online celebrity barbecue restaurants in Zibo Qianhai Market, which is one of the popular punch locations in Zibo.
But when the reporter of Lianhe Zaobao came to the Qianhai Market on the first day of the May 29th on the first day of the May 1st holiday, Muyang Village was closed on the same day, and other barbecue restaurants were full.Knowing that they can't eat barbecue, hundreds of tourists from all over China still line up outside the market for the atmosphere of infection.
Wang Xiaizhi, who drove from Inner Mongolia for 14 hours to Zibo, told this newspaper that he could not eat barbecue in Zibo for four consecutive days.But he believes that in Zibo feels the atmosphere of people's joy, this trip is worth it.
There are barbecue all over China, but the local characteristics of Zibo barbecue are one of the reasons for attracting tourists.Ms. Zhang from Henan said that Zibo barbecue uses the method of eating "small stoves, small cakes, and shallots", which is "particularly ritual."
When she was eating barbecue, she also paid the table with Ping Shui, and from time to time, he raised his beer with the buddies next to Hebei.She sighed under Wei Yan: "We can't get together like this in the past three years. We come to Zibo to find the sense of atmosphere of this collective face -to -face communication."
Zibo's barbecue objects are cheap, and meat is generally about 1.5 yuan to 3 yuan each (RMB, the same below, S $ 0.3 to S $ 0.6), and the per capita consumption of diners is about 50 yuan to 70 yuan.
Wang Jiawen, a college student from Tianjin, believes that such prices are in line with the consumption level of college students. It is almost the same as that of Zibo barbecue before the country. It reflects the simple characteristics of the Zibo people.Acting behavior.
Wang Jun, chief economist of Huatai Assets, analyzed in an interview that the Chinese economy is slowly getting out of the shadow of the epidemic.EssenceIn this context, consumers will pursue a more affordable consumer experience, and Zibo barbecue will meet the standards.
According to the corporate information database "Tianyancha", there are more than 5,000 barbecue -related companies in Zibo City, and nearly 1,000 newly added in the first four months of this year alone.
Most barbecue operators are welcomed by the surge in the number of tourists, but they also admit that the reception capacity is limited and have to limit the traffic to maintain food quality and service level.
Guo Hongqiang, the owner of a barbecue restaurant, said that he currently receives 100 guests every day in his shop, which is doubled than before.
However, not all barbecue restaurants are so popular.When the reporter visited a more remote barbecue restaurant, he found that even at dinner time, there were no guests in the store.The boss Chen Jinghua said that the barbecue boom is concentrated in popular places, and the people in his shop are not enough to receive a large number of tourists.
The Zibo barbecue restaurant is generally opened until 10 pm, but recently the diners have stayed longer. Even at 2 am, many customers continue to eat.Song Lian, a barbecue staff member, said: "If the customer is not eaten, we will continue to open. They come here and we are embarrassed to urge them."
However, this good guest spirit also makes some barbecue operators miserable. Some people complain that they must stand for more than 15 hours a day; some can only sleep for three or four hours a day.In order to ensure that employees who work over load have enough time to rest, some barbecue restaurants have been suspended for one day during the May holiday.
As for how long the heat of Zibo barbecue can last, most of the interviewees believe that this is a short trend, but emphasizing that Zibo's service spirit will not change.The owner of a barbecue restaurant said: "Even if there is no traffic, we are like this. We have not changed, we are just paying attention."
Professor of Shandong University School of Economics and Director of Culture and Tourism Research Center Wang Chenguang studied in an interview. Zibo Barbecue awakened the Chinese people's emotional resonance with traditional culture., Experience the sincerity of the Zibo people and the management of service -oriented government.
He said that many Chinese people may pin the long -awaited emotional needs on the barbecue. They went to Zibo to find a spiritual satisfaction and enlarge the effect in the "dream search process".
Zibo government helps turns "net red" to "long red"
After the Zibo barbecue became popular in mid -February this year, the local government took a series of measures for the first time to try to extend the heat.
In less than a month, the official announced the creation of related food brands, and successively launched tourism supporting services, including the formulation of "barbecue maps", "barbecue line trains" and "bus lines".
The government has also improved infrastructure to build roads and build parking lots near the eighth market of tourists.In order to create a good consumer environment, the official has also strengthened the supervision of food safety and price.
Three days before the May holiday (April 26), the Zibo Cultural and Tourism Bureau posted a letter to the officials and friends of the majority of tourists.The passenger flow during the fake period has exceeded the local reception capacity.The letter also introduced other cities in Shandong, calling on tourists to travel there.This open letter is wide in Chinese social mediaIn order to spread and receive praise from netizens, it is considered to show the local government's pattern.
The efforts of the Zibo Municipal Government have also aroused the sense of honor of Zibo people. The local people responded to the government's call to treat guests and strive for the spirit of "hospitality Shandong".Provide luggage storage services outside the scenic area.
However, the surge of tourists has indeed affected the daily life of the locals.Among them, the eighth market that was originally the local vegetable market was crowded by tourists. Many pork stalls said that the old customers had not come to the door, and the business fell nearly half.
The price supervision implemented by the government has also stressed the profit of the industry, but the interviewees did not complain.A barbecue shop owner Sha Lianglong said that the government has made a lot of efforts, and "Shandong people are hospitable. It is not bad to make a lot of difference. We will not care too much."
As for how to use this shareholder to promote the development of the tourism industry, Wang Chenguang, a professor at the School of Economics and Culture and Tourism Research from Shandong University, suggested that the government can make the outside world's attention into a deep humanistic experience and allow the publicLife and the street culture of Laocheng District have become tourism products.
From a higher level, Wang Yubo, associate professor of strategy and innovation of the University of Hong Kong Business School, believes that the barbecue effect has improved the exposure of Zibo. If citizens of all class in Zibo can always maintain such humanities, they will definitely attract more talents in the long run.And investment, accelerate the pace of urban economic transformation.
Wang Jun, chief economist of Huatai Assets, pointed out that although barbecue is a stall economy, the effect produced by Zibo barbecue reflects the vitality of the Chinese market still exists.He said that as long as the government can dig out products and services that can satisfy people's pursuit of material and spiritual pursuits, create a good business environment, and implement proper and rude supervision, it can stimulate consumption potential and increase confidence in the overall market.
