Chinese household fairy tale king Zheng Yuanjie TuesOn the day), the document announced that bidding farewell to trademark rights.Zheng Yuanjie, who has been working hard to maintain his work in the past, accused him in the text. In February this year, the China Intellectual Property Office rejected his application for an invalid announcement on a gas equipment valve company "Shuke" trademark, which became the last straw that overwhelmed his rights to defend his rights.Essence
Zheng Yuanjie said angrily that the above rejection made him lose confidence in the trademark rights protection, and in the future, he no longer defended his rights to 673 infringement trademarks, and decided to use "never publish works" to fight back.
The fairy tale kings who accompanied many post -80s and post -90s generations were forced to this field by intellectual property infringement, which inspired a lot of sympathy and attention of netizens.However, many netizens and industry insiders pointed out that Zheng Yuanjie's right to defend his rights may be suspected of "touching porcelain".
Chinese official media People's Daily published on Wednesday (April 19) to publish "People's Hot Comment".Ingredients, and reminded "to maintain intellectual property rights to prevent expansion."
Zheng Yuanjie's farewell letter
The "farewell book" posted by Zheng Yuanjie on Weibo stated that his original well -known literary role was maliciously registered for 710 infringement trademarks, but in the past 21 years, he only only over the past 21 years.37 successfully defending rights, and the average success of each successful rights takes six years, and one long is 19 years.
As the former "anti -pirated image ambassador", Zheng Yuanjie also revealed in the text that he was interviewed by the China Intellectual Property Office in September 2021, accusing him of infringing on the trademark in the relevant remarks published in the media of the media.The reputation of the bureau also attached a photo of the interview at the time.
Zheng Yuanjie told a lot of power in the text to defend his rights, that is, the application for the invalidation of the Schuker trademark of the Suzhou gas equipment valve that had just been rejected in February this year.He specifically pointed out that one of the reasons for rejecting turned out that the company had 'German descent'.
Then Zheng Yuanjie wrote in the world: "Facing your trademark infringement, Chinese writer Zheng Yuanjie loses, and he worships the wind.""In the face of strong Germany ... in front of the strong Suzhou gas equipment valve manufacturing company due to the" German descent ", I feel my smallness.
Schike, GermanyTrademarks and "Shuke and Beta"
Who is the German descent "Schuke" of Zheng Yuanjie? Shi Ke is Zheng Yuanjie's original classic literary character in 1982. This story named Schuck and BetaIt tells the adventure experience of two little mice -pilots Shuke and tank player Beta.
The literary works of the ministry were adapted into cartoons in 1989, popular in China, and became a generation of people.Memories. The total sales volume of Shuke series related books and publications exceeds 300 million copies, one of which tells the story of Schuckbata to Germany.
It is worth mentioningYes, after the relevant application was rejected, Zheng Yuanjie greatly modified the storyline of Schuckbata, so that Shuke stopped going to Germany and changed to the UK. He wrote another original character Pipiru and his German wife Yanni's marriage.There is no longer there to show the line with Germany.
This Suzhou valve company, which makes Zheng Yuanjie so angry, is the older German company behind its parent company. It was established in 1972.Various natural gas and oil pipelines and pipeline equipment.
The company established Shanghai subsidiaries in 2008, and chose "Schuck" for "SCHuck" when registering.The Xinhua News Agency's World Name Translation Dictionary is also clear that Schuck should be translated as "Shuke".
Zheng Yuanjie's history of rights protection
In the past 20 years, Zheng Yuanjie has been active in addition to writing.At the front line of intellectual property rights protection, from the "fairy tale king" to the "king of rights protection".
He has delivered a speech entitled by the original seven sins at the official intellectual property protection high -level forum held in 2017, andIn the same year, he was invited to attend the symposium by the China Trademark Office (now China Intellectual Property Office) to hear its opinions and suggestions on the name of intellectual property rights in the field of well -known literary characters in the field of trademarks.He attended the court's statement of intellectual property rights and published a book named Zheng Yuanjie Court's statement.
In addition, Zheng Yuanjie also operates a cultural technology company called "Beijing Pipiru", which currently applied for or registered 392 trademarks under the company name and has 23 copyright registration information.The company's legal representative is Zheng Yaqi, the son of Zheng Yuanjie.
Zheng Yuanjie spent a lot of energy and time with the infringing trademark to make a protracted struggle. Among them, the "Schuckba", which is deeply influential and influenced, may be one of his most infringed names.
Jiangsu Province Cooperative Pharmaceutical Biological Engineering Co., Ltd. registered the "Shukbeta" trademark in 2011, and in 2015, it also registered "Nanjing Shuta Beta Pet Products Co., Ltd.", which specializes in bird food,Cat food, dog food, fish food, mouse food and other production and processing.
Zheng Yuanjie took two years, and finally was announced by the China Intellectual Property Office in January 2020 that the "Shukbeta" trademark that the company had maliciously snatched the above company was invalid.
The "Shuke" trademark registered in Jiangsu underwear in 2003 was finally ruled to be invalid and made compensation by Zheng Yuanjie in December 2019 for more than two years.
On December 15, 2021, Zheng Yuanjie announced that the fairy tale king magazine he founded will be suspended in order to use the "suspension method to wake more people and relevant departments attach importance to the protection of intellectual property protection in the field of trademarks."
Zheng Yuanjie's power to touch porcelain?
Zheng Yuanjie, 67, often interacts with netizens on the Internet and is affectionately called "Grandpa Zheng".Knowing that Grandpa Zheng's right to defend his rights was so difficult, many netizens left a message under his Weibo to cheer, expressing sympathy and regret.
Some netizens have seized the "German descent" mentioned in the article that the relevant agencies should treat them equally, and do not have special treatment because they are foreign companies.
However, some people in the industry pointed out that Zheng Yuanjie's complaint against German valve companies this time was too paranoid, which may stem from his concept of some intellectual property protection.There is even a Weibo big B to Zheng Yuanjie's suspicion of "touching porcelain" this time.
From a legal perspective, the Chinese trademark law stipulates that in the specific category, who registered first, the law will protect who.In other words, Zheng Yuanjie has not registered the "Shuke" trademark in the pipeline valve category.At the same time, the valve category does not make people associate with the image of Schuck Beta, without confusing audiovisual.Therefore, the ruling of the Intellectual Property Office complies with legal regulations.
In fact, Zheng Yuanjie's paranoia for "Shuke" is not limited to the "German descent" company.He has issued an failure application for a company of a "Shuketian Kunzuo" trademark in Xinjiang and was eventually rejected.
The reason is similar to the aforementioned German valve company. The trademark is approved to use fruit snacks such as dates, plums, dried dates, etc., and has no conflict with Zheng Yuanjie's "Shuke" category. Besides, the companyThe red dates production base is in Tumuk County, Xinjiang.
A sharp netizen also pointed out that Zheng Yuanjie specially played a "national card" like "German VS China" in the farewell book because he knew that the pain points and sensitive nerves of the netizens were very clear, thereby inciting patriotism.Get attention.
Fairly, in the past, due to the incomplete intellectual property legal system, the public awareness, pirated, and malicious removal trademarks were rampant, which seriously disrupted the market order. Writers like Zheng Yuanjie were indeed deeply affected by it.bitter.
But with the further deepening of China's globalization process, whether it is inside or external pressure, China is further improving its intellectual property protection system.
The Outline of Intellectual Property Power Construction issued by the Central Committee of the Communist Party of China and the State Council of China in September 2021 (2021-2035) pointed out that China ’s intellectual property power must build a socialist modern intellectual property system and build a complete door category.In terms of strict structure and coordination of internal and external coordination, it includes accelerating new business intellectual property legislation such as accelerating big data, artificial intelligence, and new fields such as genetic technology.
The Director of the National Intellectual Property Office of China pointed out in January last year that ensuring that by 2025, China's intellectual property protection is more stringent, the value of the intellectual property market has further highlighted, and the brand competitiveness will increase significantly. By 2035, it will basically become intellectual property rights.Strong country.
In the institutional reform plan announced by the China Conference in March this year, the China Intellectual Property Office was upgraded and adjusted to the State Council's direct institutions to accelerate the construction of intellectual property power.
Zheng Yuanjie's positive rights to protect their rights in the past 20 years have an important role in promoting their individuals and China's overall intellectual property environment.However, if the excessive defense of rights defending has even evolved into abuse of rights protection, the legal compliance enterprises, including foreign capital, are in trouble, causing China's intellectual property credit to be hit again. Will it run off with the original intention of the original rights?
