"One table, one stove, a string of green onionsSmall dipping. "

Most Chinese netizens have recently brushed" Zibo Barbecue "on social media.Since the beginning of March to eat barbecue in the early March, Zibo, a former Shandong industrial city, has continued to explode on the Internet by relying on the fireworks.

Since March, the entire platform search volume of Zibo barbecue has increased by 770%year -on -year; on Weibo, there are more than one hot search related to Zibo barbecue;, Zibo barbecue has more than 40,000 notes and more than 5,000 strategies sharing; on the vibrato of the short video platform, the search volume of Zibo barbecue is as high as 10 million times, an increase of more than 100 times year -on -year ...

Chinese tourists in the south of the world also poured to this third -tier city for this bake.The Zibo Railway Station last Friday (April 15) to send 83,635 passengers, setting a record high in single -day passengers to hair volume.

Even if you want to lift a few hours of teams, you have to taste Zibo barbecue. What is different, so that suddenly the fire becomes a phenomenal food?Can Zibo seize this opportunity to regain the "second spring" and become a tourist city?

How did Zibo burn?

Zibo barbecue is not a new concept, let alone high -end cooking methods: Put a small charcoal stove in the middle of the tableside shop, meat skewers, seafood, and vegetarian skewers into moderate size in size.String, roast it until the table is mature, everyone is surrounded by the table and processed according to preferences.Small dishes, in the fireworks, they are very fast and talk about the sky.

Zibo barbecue is not a new concept., Let's not talk about high -end cooking techniques. The biggest feature of its one is the lively, fireworks, and the second is cheap.The picture shows the characteristics of the special small ovens and cake roll barbecue and green onions of Zibo barbecue.(Internet)

The biggest feature of it is the lively, fireworks, and the second is cheap.Judging from the consumption tickets shared by Chinese netizens, the average price of one to two yuan (RMB, the same below, about two to four corners) a series of dishes, it is difficult for boys to open their stomachs to eat more than 100 yuan per capita, and their appetite is small.Girls only need 20 to 30 yuan.

This characteristic has made Zibo barbecue popular among college students in Shandong Province first.After ending the epidemic control of last year, the crown disease and influenza peak at the beginning of the year. Since the beginning of March, college students have begun to "retaliate" to travel to campus.In the online paragraph, the college students in Shandong were either climbing Mount Tai in Tai'an, watching Yulunquan in Jinan, and Jumi in Qingdao, or they went to Zibo to eat barbecue.

As for why Zibo was selected, there was also a "rewarding story" on the Internet: It is said that Zibo City took care of the local mountain college students who were evacuated to local mountain college students during the separation of the Shandong University epidemic in May last year., After the isolated, I asked the students to have a barbecue.The touched college students agreed to come to this hospitality city after the epidemic, so "when the spring flowers bloom, the college students are back."

After the college students asked Zibo barbecue to enter the sight of Chinese netizens, many Internet celebrities successively went to check in, and the popularity gradually accumulated and fermented., Push the heat to a new high.

The official """Zibo Barbecue Line" once again detonated the Internet and pushed the heat to a new high.(Internet)

As of April 16, Zibo has added more than 170 barbecue -related enterprises in April, of which more than 20 newly registered for registration on April 14.Nevertheless, judging from the sharing of netizens in social media, Zibo barbecue restaurants still be in short supply: most of them start queuing early before opening the door, and popular online red shops can receive more than 500 tables daily. Many stores are sold earlyThose who have to be "dismissed" must be "dismissed".

The "barbecue line" of Shandong in Shandong

After three years of epidemic, especially after a large -scale home -controlled control last year, the lively Chinese people are difficult to be barbecue.Price -priced, stall -type and clustered catering attractions.The official support of the local government has made Zibo barbecue more popular.

Comprehensive Chinese media reports, since the discovery of Zibo barbecue in the Internet in March, the local officials have successively carried out the issuance of Huimin Consumer Course, the launch of a half -price youth station to attract students, opening a barbecue line, and a new barbecue bus special line., Customize the operation of convenient tourists such as barbecue maps.Even netizens shared that when riding a train to Zibo, the seats were prepared for the "welcome ceremony" of specialty products and fruit drinks, which surprised and moved them.

The semi -price youth station has also launched some convenient tourists to attract students, new barbecue bus lines, customized barbecue maps.The picture shows the local barbecue tourist map.(Internet)

In addition, the "Golden Furnace Award" of Zibo barbecue shops has also been set up in the local area, and the barbecue association has established a standard industry standard. At the same timeIt has been clearly stated many times that it will not tolerate merchants and taxi drivers.

In addition to the official, many local netizens also posted that they were willing to "let the way" spontaneously, go out for meals during popular hours such as weekends, and leave the location of the hotel to foreign tourists from afar.

Chinese netizens buy very much about the purpose of such a "hospitality Shandong", "Zibo government responds very fast", "Zibo warns that businesses in various industries must not increase their prices at will""The hot search entries that praised Zibo's official response also appeared frequently.

However, some netizens said that they felt "distressed" from the rapid response of the Zibo Cultural Tourism Bureau, "like a declined city caught a life -saving straw."

This local netizen wrote on Xiaohongshu: "Zibo is not famous for barbecue barbecue when economical is good, and you don't need to catch this selling point to marketing ... Good guest Shandong is true, and the economic decline and population loss are also serious.Really. "

What else is there in Zibo in addition to barbecue?

Before the barbecue fire and became a new city business card, the title of Zibo was "Qi State's Host Capital" and "Ceramic Capital"; it was also recognized by FIFAThe origin of football (Cuju), the former residence of the novelist Pu Songling in the Qing Dynasty is also located in Zibo.However, from the perspective of travel notes on the Internet, most of the tourists going to Zibo now may know little about it.

Before the city business card, Zibo's most famous title was "the old capital of Qi".The picture shows the site scenic area of the Qiguo Old Town of Linzi in Zibo City.(Internet)

Although Zibo's GDP (GDP) last year was only 440 billion yuan, it ranked seventh in 16 prefecture -level cities in Shandong Province, but in the 1990s, Zibo was in Zibo.The third largest cities in Shandong economy in Qingdao and Jinan are also one of the top 50 cities in China's comprehensive strength.According to the data, Zibo was a typical industrial city. The development history of modern industry has hundreds of years. Coal, ceramics, motors, etc. are the core industries of the city.Petrochemical, Shandong Aluminum, and Xinhua Pharmaceutical and other well -known Chinese companies.However, with the transformation of heavy industry and the adjustment of economic structure and the pressure of environmental protection, Zibo has become three types of cities in China that "only cover resource -exhausted cities, independent industrial and mining areas, and old industrial bases."Since 2018, Zibo's urban population has changed from net inflow to net outflow, and the crown disease epidemic has undoubtedly further hit the city's economy.

The license plate of Zibo C "license plateIt represented the third largest city in Shandong that year, but now it is ridiculed by netizens as the homonym of "stringing".The picture shows Zibo's bus.(Internet)

In a Chinese review article, it describes Zibo barbecue: "It is similar to the loss of local economy behind the prosperous Northeast barbecue.History. "

The glory of the past is no longer. For the current Zibo, how to bring the heat brought by the IP of Zibo barbecue, it becomes the city's IP, drive the development of the entire city, and become the development of the entire city.The biggest test.

Sun Xiaorong, an expert member of the China Tourism Reform and Development Consulting Committee, pointed out in an interview with China News Weekly that in addition to further consolidating the reputation of Zibo barbecue, Zibo also needs to answer the potential question of "what else is there in Zibo" in the hearts of consumers' hearts.Essence

Sun Xiaorong bluntly stated, "If there is only 'Zibo barbecue', this gust of gust will soon pass."230417 /2335332495-7.jpg " />

Sun Xiaorong, an expert member of the China Tourism Reform Development Consulting Committee, bluntly said that if Zibo only has" Zibo barbecue "," this gust of gust will soon pass. "(China News Agency)

He also given examples of "Caoxian" to ridicule the explosion network by "the center of the universe", but also quickly disappeared in Cao County, Shandong, and the net red food snail powder that failed to bring fire in LiuzhouIt is pointed out that the life cycle of 'Internet celebrity phenomenon' is very short.He also proposed that if public services such as consumer environment, business environment and development environment cannot be in place in time, even if "out of the circle" becomes an Internet celebrity city, it may soon "reverse" into negative public opinion.

It can be said that it is the spread of social media in folk, and the initial exposure of the Zibo barbecue of "grounding" is given the initial exposure of the Zibo barbecue.At the same time, the scope of the influencer effect has also been expanded to the city of Zibo, and even the entire "hospitality Shandong".

But if you want to maintain the popularity for a long time, even Zibo will be made into a tourist city, and it is probably not enough to rely on barbecue.