South China pulse
illustration/Li Liqun
In different live broadcast rooms of major short videos in China, and recruiting jobs, the anchors of the posts enthusiastically drank job information. This "live broadcast" recruitment model is emerging in China and is used by some local government departments to expand employment capacity and stabilize employment and employment.
In the live broadcast room of an e -commerce company, Xiaomin briefly interacted with the anchor, clicking "Vote the resume" on the page to send personal information to the company.
Xiaomin's post is "pre -sale customer service". The anchor interacts with her is an employee of the human resources department recruiting enterprises.The latter politely asked every user who entered the live broadcast room, repeatedly introduced the general situation of the company, recruitment position requirements and company benefits, and urged everyone to submit personal resumes online from time to time.Essence
In the middle of the live broadcast, the anchor turned the camera to take everyone to "visit" the company, and follow the lens to understand the company's products, working environment, operating conditions and scale."Hurry up and join us!" The time the anchor caught the opportunity to urge everyone to submit resumes again.
The live broadcast of this e -commerce company on the recruitment platform has a total of three positions.The page shows that this one -hour live broadcast has more than 1,400 views.
This "live broadcast" is a corporate recruitment method in China in recent years.With the diversified development of the Internet, the live broadcast enters all aspects of the general public life, covering different scenarios such as education, fitness, entertainment, and blind date.In the past, enterprises recruited employees for a long time through offline recruitment fairs, job search websites or commissioned intermediary companies, but this situation is changing.
In the different live broadcast rooms of short videos and recruitment of job search platforms, the anchors who brought posts drank work information enthusiastically.They show the corporate conditions in the live broadcast room in videos, pictures and other ways, and talk directly with the job seekers. Job seekers can consult their own content at any time and submit personal resumes accurately as soon as possible.
Live recruitment costs Dowager Break the spatial area limit
Compared with traditional offline recruitment, the cost of this online live recruitment is greatly reduced, which is not limited by space and regional, which is more convenient and fast. At the same time, it improves the matching efficiency of recruitment.Seeking virtuous.
Since the crown disease epidemic, more and more Chinese factories have moved recruitment into the live broadcast room, and short video platforms such as Douyin and Kuaishou have aimed at the tracks of live recruitment and the resumes of the live broadcast room.
A large number of job seekers poured into the live room. According to the data released by Kuaishou, after the recruitment platform "Quick Recruitment" was launched in January last year, in the second quarter of last year, the number of monthly active users of this sector reached 250 million yuan., Increased by 90%month -on -month; the number of daily delivery times of resumes exceeded 360,000.
From the perspective of live recruitment, some companies settled in short video platforms such as fast hands, Douyin, or recruitment platforms such as BOSS direct hires.In the large flow live broadcast room, through the anchor to help companies recruit talents, some local governments have set up platforms online to hold special recruitment in the official live broadcast room.
Liu Chao, anchor of more than 780,000 fans in the fast hand, has recruited more than a hundred companies, and helps 300 to 500 people to find a job per month.Liu Chao was originally an e -commerce anchor. He told Lianhe Zaobao that after the outbreak of the crown disease in 2020, he helped a mask factory recruiting workers in a live broadcast. As a result, the response was unexpected.EssenceSoon after, he set up a human resources company and transformed into a live broadcast anchor.
At present, Liu Chao's team has more than 20 members, including new media operations and residents.Before the live broadcast, they will conduct field inspections to companies with cooperative intentions to understand the specific situation of the factory and ensure that the relevant information is true and effective.
In Liu Chao's view, becoming an anchor with a job is to gain the trust of job seekers.To this end, they also follow -up follow -up after completing the recruitment for the enterprise, including understanding the actual salary status after the job.
In Liu Chao's live broadcast room, the large screen behind it usually plays the field shooting screen of the factory, and Liu Chao introduces the factory status, work content, salary, labor intensity, etc. One by one.From time to time, he reminded job seekers to pay attention to job requirements, such as some positions with high salary, and the labor intensity is correspondingly greater; some relatively relaxed positions, general salary levels, etc.
"Those who did not register, hurry up and register." Before the end of a company's led live broadcast, Liu Chao often sipped the interested job seekers in this way and hurriedly "offline orders."
Recruitment positions from blue -collar cross -collar white -collar
In the initial stage of the live broadcast and post, most companies recruited blue -collar workers in this way, and they were mostly labor -intensive enterprises. Recruitment positions include general workers and technical workers.Public data shows that the blue -collar workers in the second industry in China currently have 218 million people, and the third industry service industry blue -collar is 208 million, and the overall blue -collar size is more than 400 million.The rise of live broadcasts facilitates the job search of this huge group.
China New Employment Forms Research Center released the employment research report of the Chinese blue -collar group last December showing that in 2022, 17.7%of Chinese blue -collar workers obtained work through short video platforms, second only to 67.6%of the "recommended by acquaintances", with a ratio of the ratio comparedThe previous year increased greatly.Conversely, job search methods such as "direct recruitment of enterprises" and "labor agglomerations" account for 13.5%and 9.5%, respectively, which are decreased compared to before.
The data released by Kuaishou also shows that more than 240,000 companies recruited through fast in 2022. There are more than 5 million live broadcasts on the platform, and the average blue -collar group of 250 million people per month is involved.
With the continuous expansion of live recruitment activities, high -level talents in different professional categories have gradually been included, and more positions for fresh universities and white -collar workers have entered the live broadcast room.
Medical Biotechnology Enterprise Shanghai Huaying Biomedical Technology Company in a live recruitment on the BOSS direct hiring platform this month, recruiting positions including personnel administrative supervisors and sales engineers. His qualifications are required to be above college.Among them, technical support engineers and market managers also require a master's degree or above.
Liu Chao, the anchor of the post, said that their team now consciously adds different types of enterprises and positions to the live broadcast. One is to meet the job applicants with different needs, and the other is to encourage their old fans to continue to learn to achieve themselves.promote.He said that the proportion of blue -collar and white -collar jobs in his live broadcast positions is basically the same.
Well -known companies such as BYD, Foxconn, Spring and Autumn Airlines, and Lixun Precision are in the live broadcast room.Foxconn Technology Group, which has huge employment needs, announced in June last year to open live recruitment in Kuaishou; data shows that Foxconn's first online recruitment fair is mainly targeted at disabled people. At that time, nearly 300,000 people watched it.receiveNearly 600 resumes, the job delivery rate exceeds 60%.
The person in charge of Foxconn Live Recruitment Pilot Project said in an interview with Lianhe Morning Post that live broadcast recruitment has certain advantages, including using the network and digital methods to enable enterprises and job seekers to interact in real time, improve communication efficiency, be more convenient and safer to job seekers, more convenient and safer, more convenient and safer, more convenient and safer, more convenient and safer, more convenient and safer, more convenient and safer, and more convenient and safer to job applicants.At the same time, as a digital means, the live broadcast recruitment is the first issue of technical conditions, which has higher requirements for hardware software.In addition, for the use of the platform, the laws and regulations involved in live recruitment, such as labor laws and privacy protection, must be clearly stipulated in the relevant departments.
The person in charge said that at present, Foxconn Digital Live Recruitment is still in the small -scale pilot stage, and only a small part of technology production positions have been opened.In the period of recruitment, the average live broadcast can receive hundreds of resumes per game, and the actual employment rate of submitting resume people is about 8%.
Foxconn will further expand to campus recruitment
At present, Foxconn live recruitment positions are mainly concentrated in technical workers. In the future, it will be further expanded to campus recruitment and other fields. At the same time, it will also be gradually applied in the recruitment of other factories according to the pilot effect.As for the effects of live broadcast recruitment in management and high -tech talent recruitment, it needs to be further understood and observed.
The person in charge said: "On the whole, live recruitment has certain advantages and can be used as a supplement to modern recruitment methods." Foxconn also actively pays attention to and solves the shortcomings of its existence to improve the recruitment effect and protect the rights of job applicants.
Scholars: Solving information asymmetry, but old job seekers are difficult to enjoy
Zhou Xiaopu, a professor at the School of Journalism of Renmin University of China, analyzed during an interview with this newspaper that the Chinese labor market has a long -term information asymmetric problem.The emergence of the model just helps to solve this problem and improve employment opportunities for the new generation of migrant workers.
She also pointed out that the live broadcast and posts have gradually become an important channel for recruitment, but job seekers find jobs through live broadcasts and have certain requirements for the holding smartphones. Many older job seekers are not good at using electronics.In the current society, a considerable part of the job with a heavy work and a low salary, with older employment, such as cleaners and mountain workers, this part of the group may still be difficult to enjoy the convenience of watching live broadcast jobs.
Local governments can relieve employment waste borrowing live with live broadcast
In terms of employment of employment insurance, the Chinese government also encourages flexible methods to strive to expand employment capacity.
In 2022, the Ministry of Human Resources and Social Security of China issued a document called strengthening the notice of enterprise recruitment service services to inspire localities to optimize recruitment organization services. Among themModels, realizing online recruitment activities non -stop.
Since this year, with the loosening of epidemic prevention measures, the order of production and life in China has gradually recovered, and the labor market has quickly recovered. Multi -local governments have used live broadcasts as an important way to promote local employment.Help local enterprises to alleviate recruitment problems.Relevant departments in Changzhou in Jiangsu, Foshan, Gansu, and Gansu have all held live broadcasts on short video platforms to set up recruitment sessions for key groups such as college graduates, migrant workers, and retired soldiers.
Jiangsu is known as "the largest province of the live broadcast and bring in the post". CCTV reported that in Kunshan, Jiangsu, the industry association also organized a live broadcast anchor training course to hire professionalsTraining to improve the competitiveness of the anchor's live broadcast.
is not applicable to recruiting high -end talent job seekers "Haitou" influence matching efficiency
However, there are also restrictions on this "grounding" recruitment model, including being considered not suitable for recruiting high -end talents.Wang Chao believes that high -end positions are not easy to find suitable candidates through this way, especially the core talents of the enterprise, and they are still obtained through the headhunting.
matching efficiency also tests each company.The person in charge of the human resources company in Shenzhen's beauty supplies told this newspaper that they hosted several live recruitment this year. The main positions include live broadcast operations, pre -sales and after -sales customer service, etc. In this way, several employees have been recruited, but in generalThey believe that the final conversion rate of live recruitment is low. There are many job seekers who watch the live "Haitou" resume, and quite a few people do not meet their job needs.
Zhou Xiaopu pointed out that the live broadcast and posts are still in the exploration period. In the future, this model must achieve long -term sustainable development. It can also play its role in establishing a harmonious labor relationship and ensuring the rights and interests of workers.The opportunity of job seekers can not be limited to the live broadcast room. After joining the job, it is equally important to safeguard their rights and interests. This will require relevant government departments, enterprises and workers to work together.
