Bytes beating, Tiktok, has cooperated with street tide brand HYPE and other brands to test its in -app shopping in Europe.This will exacerbate the competition with Facebook and further blur the boundaries between social media and online shopping.
According to Bloomberg, this popular video application hopes to replicate the success of Douyin abroad in China.Douyin completed $ 26 billion in e -commerce transactions in the first year of operation.People familiar with the matter revealed that Tiktok has begun to cooperate with businesses in the UK and other markets, and merchants can sell products directly to millions of users in the program.
Although Tiktok has carried out promotional shopping activities in the past, the current pilot is to launch a forefront of global e -commerce services in a wider range.The pilot project is currently only visible to the selected participants, and it is unclear when Tiktok officially starts the service.
The representative of Hype confirmed the test and did not further comment.The brand has displayed a series of products, including product pictures and prices at the store of its Tiktok account.
