has started increasing the free shipping minimum to $35 for non-Prime members in some markets, according to notices on its website, as the company looks for more ways to cut costs.
Until now, the minimum purchase for free shipping has been $25. Prime subscribers, who pay $139 a year for free shipping and other services, will see no change.
Kristina Pressentin, an Amazon spokesperson, confirmed that the company is testing a $35 minimum for non-Prime members.
"We continually evaluate our offerings and make adjustments based on those assessments," Pressentin said in a statement. "Prime members continue to enjoy free delivery on over 300 million items, with tens of millions of items available for free same or one-day delivery."
The test was first spotted on , an e-commerce newsletter.
Amazon CEO Andy Jassy a wide-ranging review of the company's expenses amid slowing sales and an uncertain economic outlook. Amazon , froze corporate hiring and paused or canceled some experimental projects. The company delivery fees on Fresh grocery orders below $150, and on some returns at UPS stores.
Raising the free shipping threshold could push more shoppers to sign up for the Prime membership program, which includes free, two-day delivery; access to streaming services; and other perks. In 2021, Amazon said it had Prime subscribers globally. Subscription services, which include Prime memberships, generated about $9.9 billion in revenue, according to Amazon's .
Amazon has tweaked the free shipping threshold for non-Prime members in the past. In 2016, it raised the minimum to $49 from $35, then to the earlier threshold a year later before down to $25 in an effort to compete with .
Walmart also has a $35 free shipping minimum for shoppers who aren't part of its loyalty program, Walmart+.
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