(Shanghai Comprehensive News) The German head car company executives went to Shanghai and attended the first large -scale auto show after attending the Chinese epidemic. Among them, Volkswagen sent the entire board of directors and more than 100 employees to participate in the exhibition.According to the analysis, this is reflected in the global passenger cars market to electric vehicles, German car companies are going to fight for the Chinese market and respond to challenges from Chinese counterparts.
Except the entire board of directors led by the Volkswagen brand CEO Thomas Schafer, BMW CEO Oliver Zipse, Marseille -Benz Group Chairman Ola Kallenius, and Audi Automobile ManagementThe chairman of the board of directors Markus Duesmann also appeared in the 2023 Shanghai Auto Show, which was held on Tuesday (April 18).
In addition to the collective goes to China in China, under the trend of turning to electric vehicles in the global automobile market, these German car companies also show the latest electric vehicles at the auto show, with a view to competing with Chinese local new energy car companies, increasing in ChinaMarket share.
However, Reuters quoted the sales data analysis of the China Automobile Industry Association. Although the market share of German electric vehicles in China is rising, the total market share of the four companies: Audi, BMW, Volkswagen and Mercedes -Benz in 2022 is only 4.8%, Just a quarter of Chinese electric vehicle giants BYD.
The German Automobile Association data also shows that the total share of German cars in the Chinese market in 2022 has fallen from 24.6%in 2019 to 19.1%, even lower than 19.9%in 2015.
BMW MINI send ice cream to be in charge of controversy
Nearly one -third of the passenger cars in German car companies are sold to China, so it is particularly important for this market to win this market.Zhang Yu, managing director of the Shanghai Consulting Company Automotive ForeSight, believes that German car companies attended the Shanghai Auto Show so high specifications, showing that they are seriously treating their challenges from Chinese counterparts.
On the other hand, the MINI brand of BMW, a BMW of German car companies, fell into public opinion disputes because of the "Chongyang Mei" when sending ice cream at the Shanghai Auto Show.
Video circulating on the Internet on the Internet shows that when the MINI booth was free ice cream on the three factions on the week, the staff rejected the request of Chinese visitors to receive ice cream on the grounds of faction, but then sent it to another foreign visitors who asked another foreign visitors.ice cream.
Mini distinguishes Chinese and foreign visitors to cause dissatisfaction with Chinese netizens. "BMW MINI" and other related entries have also appeared on Weibo on Thursday.
Mini China responded to the incident through the official Weibo on Thursday afternoon that it would apologize for unpleasant and unpleasant internal management and the unpleasant and sincere of the staff, and promised to review, improve management and strengthen internal training.
